Ice cold marketing

I mean really. Since when is cider drunk with ice? If you believe the marketers, forever. In medieval times, a villein would not be seen drinking un-iced cider, it's so traditional. It's so traditional, in fact, that people got bored of it in about 1940, just before home freezing became possible, so for all the time since then, we've been stupidly, ridiculously drinking cider without ice in it. But now, thanks to ultra-old fashioned Irish Magners, we've been educated as to the error of our ways, and are drinking cider over ice.

Kak!

More from the BBC on how easy it is to dupe the masses